MARKETING

CAMPAIGNS

‘A DAY IN THE LIFELY’ -
GEMMA PEANUT

I conceptualised, designed and managed execution of this Brand Ambassador campaign for Lifely Home. Partnering with Gemma Peanut, a podcast host and influencer. Styling her home with Lifely’s new collection my team and I produced a home tour webisode, still imagery and a digital campaign.

Results:
Coming Soon

‘A DAY IN THE LIFELY’ -
LISA DE SANCTIS

I conceptualised, designed and managed execution of the first Brand Ambassador campaign for Lifely Home. Partnering with Lisa De Sanctis, an influencer and mum of two. Styling her home with Lifely’s new collection my team and I produced a home tour webisode, still imagery and a digital campaign.

Results:
+80% Instagram growth rate during campaign period
+12% increase in social engagements
+7.2 ROAS on ads featuring campaign content
195K Instagram reel views (combined)
26K Youtube views

An innovative platform to test and launch new products to the Lifely collection, LifelyCreate allows customers to pledge for the designs they want to own, before they’ve been made.

Inspired by crowdsourcing platforms, the Lifely Shopify store has been customised to allow customers to vote for the products they want to go into production by pledging a $0 deposit. If the product meets the target of 15 orders it gets made.

Results:
50% increase in new product revenue.
Elevated product portfolio including more unique designs.
Increased success rate of new products and reduced discontinuations of failed new releases.

LIFELY CREATE